Privacy Policy

1. Scope and Agreement

This Privacy Policy (“Policy”) governs how Patrick Roofing Northern Ltd (“Company,” “we,” “us,” or “our”) collects, uses, stores, discloses, and protects personal information obtained through our website(s), landing pages, social media profiles, digital advertising campaigns, and any other online or offline channels through which you interact with us.

By visiting our website, submitting a contact or quote request form, calling our business, clicking on one of our advertisements, or otherwise communicating with us, you acknowledge that you have read, understood, and agree to the terms of this Policy. If you do not agree, you must not use our services or submit any personal information to us.

This Policy applies to all visitors, prospective clients, current clients, and any other individuals whose information we process in the course of operating our business.

2. Who We Are

Patrick Roofing Northern Ltd is a roofing company serving Northern Ontario, including Greater Sudbury, Espanola, Verner, North Shore, Bigwood, and Cartier, Ontario, Canada.

We are the party responsible for any personal information we collect and are committed to complying with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation.

3. Information We Collect

3.1 Information You Provide Directly

• Full name
• Phone number(s)
• Email address
• Property or service address
• Roofing project details and descriptions you share with us
• Budget range or financial parameters you voluntarily disclose
• Any other information submitted through our forms, surveys, or direct communications

3.2 Information Collected Automatically

• IP address and approximate geographic location
• Browser type, version, and operating system
• Device type and screen resolution
• Pages visited, time spent, and navigation paths on our website
• Referring URL (the page or ad that directed you to us)
• Ad interaction data (clicks, impressions, conversions)
• Cookie identifiers and similar tracking identifiers

3.3 Information from Third Parties

• Lead data from Google Ads lead form extensions
• Audience and demographic signals from Google’s advertising platforms
• Data received when you interact with our advertisements on any third-party platform

4. How Information Is Collected

• Contact and quote request forms on our website and landing pages
• Google Ads lead form extensions and call-only ads
• Phone calls made to our business number
• Email correspondence initiated by you
• Google Analytics and other analytics tools embedded on our website
• Google Tag Manager and associated tracking scripts
• Cookies and browser local storage (see Section 9)
• Interactions with our social media pages

5. How We Use Your Information

• To respond to inquiries and provide quotes, estimates, or inspections
• To communicate with you about your roofing project, schedule, and service delivery
• To deliver and optimize our Google Ads, remarketing, and other digital advertising campaigns
• To measure the effectiveness of our advertising and marketing activities
• To improve our website, content, and user experience
• To comply with legal, regulatory, and contractual obligations
• To protect our business interests and the safety of our clients and team
• To send you service-related updates, if applicable

We do not sell your personal information to any third party for their independent marketing purposes.

6. Legal Basis for Processing

Under PIPEDA and applicable Canadian privacy law, we process your personal information on the following grounds:

• Consent: When you submit a form, click an ad, or contact us, you consent to our collection and use of that information as described in this Policy.
• Contractual necessity: To fulfill a service agreement or take pre-contractual steps at your request.
• Legitimate interests: To operate, market, and improve our business, provided those interests are not overridden by your rights.
• Legal obligation: Where we are required by law to process or retain certain information.

7. Third-Party Services and Advertising

We use third-party service providers to operate our website and advertising. These providers may collect information independently according to their own privacy policies. We are not responsible for the privacy practices, data handling, or security of third-party platforms. We encourage you to review their policies directly.

Third parties we engage may include:

• Google LLC (Google Ads, Google Analytics, Google Tag Manager, Google My Business)
• Meta Platforms, Inc. (Facebook, Instagram)
• Website hosting and CMS providers
• CRM and lead management software providers
• Communication tools (email, SMS platforms)

Each of these providers operates under their own data processing agreements and privacy frameworks. Our engagement with them does not constitute an endorsement of their policies.

8. Google Ads and Remarketing

We use Google Ads to advertise our roofing services to prospective clients. As part of our advertising activities, we may use the following Google features:

• Google Search Ads: Ads shown to users who search for relevant keywords on Google.
• Remarketing: Ads shown to users who have previously visited our website or interacted with our ads.
• Google Lead Form Extensions: Forms embedded within Google Ads that allow users to submit contact information directly within the ad interface.
• Conversion Tracking: Tools that allow us to measure the actions taken after a user interacts with our ads (e.g., form submissions, calls).
• Google Analytics Audiences: Segmentation of website visitors for advertising purposes.

Google may use cookies and device identifiers to serve these ads. You can opt out of Google’s interest-based advertising at any time by visiting Google’s Ad Settings at https://adssettings.google.com or by using the Network Advertising Initiative opt-out tool.

Lead information submitted through Google lead forms is governed by both this Policy and Google’s own privacy policy. We treat such information in accordance with this Policy upon receipt.

9. Cookies and Tracking Technologies

Our website and advertising campaigns use cookies and similar tracking technologies. Cookies are small text files stored on your device by your browser. We use them for:

• Session management and website functionality
• Analytics and performance measurement (e.g., Google Analytics)
• Advertising measurement and remarketing (e.g., Google Ads conversion tracking)
• Understanding user behaviour to improve our website

You may disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality. Opting out of advertising cookies does not mean you will stop seeing our ads — it means the ads will be less targeted to your browsing behaviour.

We do not control the cookies placed by third-party platforms (Google, Meta) and are not responsible for how they function. Their use is governed by the respective platform’s cookie and privacy policies.

10. Disclosure of Information

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

• Service providers: Trusted vendors who assist us in operating our business (CRM tools, advertising platforms, communication services), under confidentiality obligations.
• Legal compliance: When required by applicable law, regulation, court order, or government authority.
• Business protection: To protect our rights, property, safety, or the rights and safety of our clients or others, including in connection with fraud prevention and investigation.
• Business transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction, subject to equivalent privacy protections.
• Consent: With your explicit consent for a specific purpose.

11. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, or as required by law. In practice, this means:

• Lead and inquiry data: retained for up to 3 years following last contact, unless a project commences or a legal reason requires longer retention.
• Client project records: retained for the duration of the business relationship and for a reasonable period thereafter for warranty, legal, and accounting purposes.
• Analytics and advertising data: subject to the retention periods set by the respective third-party platforms (e.g., Google Analytics default data retention settings).

When information is no longer required, we will destroy, delete, or anonymize it in a secure manner.

12. Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure communications protocols (HTTPS/SSL) on our website
• Restricted access to personal information among our staff on a need-to-know basis
• Use of reputable, security-vetted third-party platforms for data storage and processing

Important: No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. By using our website and submitting information to us, you acknowledge and accept this inherent risk. We are not liable for any breach that results from factors beyond our reasonable control.

13. Your Rights

Under PIPEDA and applicable Canadian privacy law, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent for processing, subject to legal and contractual restrictions
• Request deletion of your information, where it is not required for legal, contractual, or regulatory purposes
• Lodge a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, please contact us using the information in Section 17. We will respond to verifiable requests within a reasonable timeframe and in accordance with applicable law.

We reserve the right to verify your identity before fulfilling any access or correction request. We may decline requests that are unreasonably repetitive, require disproportionate technical effort, or are otherwise contrary to applicable law.

14. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe your child has submitted information to us, please contact us immediately and we will take prompt steps to delete such information.

15. Limitation of Liability

To the fullest extent permitted by applicable law:

• We are not responsible for the privacy practices, data handling, or security measures of any third-party websites, platforms, or services linked to or integrated with our advertising activities, including Google and Meta platforms.
• We are not liable for any indirect, incidental, special, consequential, or punitive damages arising from the use of our website, your reliance on information provided through our advertising, or any unauthorized access to your data by third parties through circumstances beyond our reasonable control.
• Our total liability arising from any claim related to privacy or data handling shall not exceed the greater of (a) the amount you paid to us for the specific service giving rise to the claim, or (b) CAD $100.
• We provide no warranties, express or implied, regarding the completeness, accuracy, or fitness for any particular purpose of information on our website or advertising materials.

Nothing in this limitation of liability section excludes liability that cannot be excluded under applicable mandatory law.

16. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time and without prior notice. Changes will be effective immediately upon posting of the updated Policy on this page, with the “Last Updated” date revised accordingly.

Your continued use of our website or submission of any information to us following any such change constitutes your acceptance of the revised Policy. It is your responsibility to review this Policy periodically. If we make material changes that affect how we handle information already in our possession, we will take reasonable steps to notify you.

17. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Patrick Roofing Northern Ltd

Service Area: Greater Sudbury · Verner · Espanola · North Shore · Bigwood · Cartier · Northern Ontario

Email: richard@patrickroofing.ca
Phone: 705-674-8596
Mailing Address: 109 Elm St, Greater Sudbury, ON P3C 1T4, Ontario, Canada

We will endeavour to respond to all privacy inquiries within 30 days of receipt.